The Experience
Times Square.
The World's Stage.
House of Spells has opened the most ambitious multi-fandom experience centre at the crossroads of the world.
Times Square, New York
The Global Flagship · Now Open
Immersive Universe Zones
Step inside your favourite worlds. Each zone is a fully realised environment — from the halls of Hogwarts to the streets of Gotham, the forests of Middle Earth to the galaxies of Star Wars.
Exclusive Collectibles
Rare, limited-edition merchandise you won't find anywhere else on Earth. Founding members get first access to the most sought-after items.
Live Fandom Events
Screenings, signings, cosplay competitions, launch events, and community gatherings. The House is always alive — there's always something happening inside.
Fan-Curated Inventory
Every shelf is shaped by you. Registrants' fandom preferences directly determine what we stock — this is the first store ever built by the fans themselves.
Times Square, New York
50 million visitors pass through Times Square every year. The House of Spells flag flies at the centre of that energy — a flagship for every fan on Earth.
The Global Flagship
House of Spells in New York is the global flagship — our UK stores continue alongside it. Register now to help shape what we stock.