The Experience
Times Square.
The World's Stage.
House of Spells is bringing the most ambitious multi-fandom experience centre ever built to the crossroads of the world.
Times Square, New York
The Global Flagship · Opening Soon
Immersive Universe Zones
Step inside your favourite worlds. Each zone is a fully realised environment — from the halls of Hogwarts to the streets of Gotham, the forests of Middle Earth to the galaxies of Star Wars.
Exclusive Collectibles
Rare, limited-edition merchandise you won't find anywhere else on Earth. Founding members get first access to the most sought-after items before doors even open.
Live Fandom Events
Screenings, signings, cosplay competitions, launch events, and community gatherings. The House is always alive — there's always something happening inside.
Fan-Curated Inventory
Every shelf is shaped by you. Registrants' fandom preferences directly determine what we stock — this is the first store ever built by the fans themselves.
Times Square, New York
50 million visitors pass through Times Square every year. We're planting the House of Spells flag at the very centre of that energy — a flagship for every fan on Earth.
The Global Launch
House Of Spells is the global flagship story — our UK stores continue at House Of Spells UK. New York is just the beginning. Register now to be part of day one.