Global entrepreneur · Retail · Technology · Fashion · Jewellery

Khaja Hussain

Founder & CEO, London's Pride Limited · United Kingdom · Est. 2012

From Kerala to London and onward to New York: building a connected portfolio across experiential retail, omnichannel technology, fashion, and culture.

Portrait of Khaja Hussain
8+Brands founded
13+UK retail outlets
4Continents
20,000Sq. ft. Times Square
2012Founded
Biography

A global entrepreneur rooted in India

Khaja Hussain is an entrepreneur whose path was shaped by persistence and curiosity. Raised in Mannarkkad, a town in Kerala's Palakkad district, he completed his schooling locally before earning an MBA in the United Kingdom. His career crosses continents, cultures, and industries: from a single souvenir shop to a UK-registered holding company with subsidiaries across retail, technology, fashion, and luxury.

In 2012, he co-founded London's Pride Limited — beginning with one souvenir shop in a landmark tourist location. Today the group includes multiple UK outlets, a Dubai presence, and ventures spanning experiential fandom retail, omnichannel technology, sustainable fashion, licensed merchandise, digital marketing, heritage retail, and fine jewellery.

He represents a new generation of global entrepreneur — carrying cultural depth from India into boardrooms and flagship stores worldwide.

What sets the portfolio apart is how the brands reinforce one another: House of Spells anchors flagship physical retail; Grozeo powers digital omnichannel infrastructure; Wizard Alliance secures wholesale and licensed supply; Tech Tadd drives marketing and growth; Felipe Tadd leads sustainable fashion; York Vikings carries heritage retail; and Grand Gold & Diamonds extends into luxury jewellery in the UK and UAE — together, an ecosystem rather than a loose collection of businesses.

Business portfolio

Eight ventures · One ecosystem

Through London's Pride Limited, Khaja has built distinct brands that each address market opportunity, cultural relevance, and innovation — operating independently while strengthening the whole.

01 — Holding company

London's Pride Limited

Founder, director & CEO

UK private limited company (No. 07925431), headquartered in Liverpool. Parent incubator and investment platform for subsidiaries, 13+ UK outlets, and Dubai operations — focused on memorable products and immersive retail.

UK · Dubai londonspride.co.uk

02 — Experiential fandom retail

House of Spells

Founder & CEO

UK multi-fandom experiential retail (from 2019): immersive stores with licensed merchandise across major franchises. UK flagships in London, Liverpool, and Stratford-upon-Avon; a landmark Times Square, New York expansion is underway.

UK · USA houseofspells.com

03 — Retail technology

Grozeo

Founder & CEO — Grozeo Global

Omnichannel retail platform helping independents and SMEs launch and run online stores with order and inventory tools, analytics, payments, shipping, and marketing — including hyper-local delivery partnerships.

Retail tech grozeo.com

04 — Wholesale & distribution

Wizard Alliance

Founder

Wholesale and distribution partner: official UK distributor for Cinereplicas and licensed collectables across major franchises — supply chain backbone for House of Spells and the wider group.

UK · Licensed goods

05 — Digital marketing

Tech Tadd

Founder

London-based digital marketing and retail growth: SEO, PPC, paid social, e-commerce development, branding, and design — strategic partner for House of Spells, Grozeo, and related brands.

06 — Sustainable fashion

Felipe Tadd

Founder

Sustainable fashion label with vertically integrated manufacturing in South India (organic sourcing; fabric and home textiles units in Tamil Nadu), serving UK and export markets.

UK · India Felipe Tadd

07 — Heritage retail

York Vikings

Founder

Heritage retail on York's Shambles: Viking culture, collectables, jewellery, apparel, and licensed Game of Thrones pieces — a destination for visitors to one of England's most historic streets.

York, UK

08 — Fine jewellery

Grand Gold & Diamonds

Founder

Fine jewellery across bridal, diamond, gold, platinum, and heritage-inspired collections — headquartered in Kozhikode (Calicut), Kerala, with UK and UAE reach.

Kerala · UK · UAE thegrandgold.com
Education & origins

Academic foundation

Master of Business Administration

University of Sunderland · Ethames School of Management · Canary Wharf, London, UK

Graduated 2015

Bachelor of Business Administration

University of Calicut · Kerala, India

Graduated 2011

Secondary schooling

Mannarkkad, Palakkad district · Kerala, India

Kerala, India

Roots & beginnings

Born and raised in Mannarkkad, Kerala — a community that values education, resilience, and enterprise — Khaja's path reflects the modern Indian diaspora story: grounded in culture, driven by ambition, and scaled with clear strategy.

From Mannarkkad to London and the Times Square flagship in New York, the thread is the same: build brands people remember. He holds permanent residence in the United Kingdom and a US B1/B2 visa, with operations across the UK, UAE, India, and the United States.

Vision

To build a globally integrated retail and technology ecosystem — where physical stores, digital platforms, and supply chains converge so brands become cultural movements felt across continents.

— Khaja Hussain, Founder & CEO, London's Pride Limited

Commerce, in this view, is borderless: a fandom flagship in the UK connects to platforms that help retailers from Kerala to Edinburgh; jewellery serves clients in Dubai while fashion is sourced sustainably in Tamil Nadu. Each part of the portfolio strengthens the rest.

Registered office · UK

London's Pride Limited
Unit 20–21B, The Colonnades
Albert Dock, Liverpool L3 4AA
United Kingdom
+44 (0)20 7287 9077
info@londonspride.co.uk

Family roots · India

Kizhakkepurath House
Perimbadari Post
Mannarkkad, Kerala — 678762
India

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