Global entrepreneur · Retail · Technology · Fashion · Jewellery
Khaja Hussain
Founder & CEO, London's Pride Limited · United Kingdom · Est. 2012
From Kerala to London and onward to New York: building a connected portfolio across experiential retail, omnichannel technology, fashion, and culture.
Khaja Hussain
8+Brands founded
13+UK retail outlets
4Continents
20,000Sq. ft. Times Square
2012Founded
Biography
A global entrepreneur rooted in India
Khaja Hussain is an entrepreneur whose path was shaped by persistence and curiosity. Raised in Mannarkkad, a town in Kerala's Palakkad district, he completed his schooling locally before earning an MBA in the United Kingdom. His career crosses continents, cultures, and industries: from a single souvenir shop to a UK-registered holding company with subsidiaries across retail, technology, fashion, and luxury.
In 2012, he co-founded London's Pride Limited — beginning with one souvenir shop in a landmark tourist location. Today the group includes multiple UK outlets, a Dubai presence, and ventures spanning experiential fandom retail, omnichannel technology, sustainable fashion, licensed merchandise, digital marketing, heritage retail, and fine jewellery.
He represents a new generation of global entrepreneur — carrying cultural depth from India into boardrooms and flagship stores worldwide.
What sets the portfolio apart is how the brands reinforce one another: House of Spells anchors flagship physical retail; Grozeo powers digital omnichannel infrastructure; Wizard Alliance secures wholesale and licensed supply; Tech Tadd drives marketing and growth; Felipe Tadd leads sustainable fashion; York Vikings carries heritage retail; and Grand Gold & Diamonds extends into luxury jewellery in the UK and UAE — together, an ecosystem rather than a loose collection of businesses.
UK permanent resident
US B1/B2 visa holder
Retail & technology
Fashion & luxury
Omnichannel commerce
UK · US · UAE · India
Business portfolio
Eight ventures · One ecosystem
Through London's Pride Limited, Khaja has built distinct brands that each address market opportunity, cultural relevance, and innovation — operating independently while strengthening the whole.
01 — Holding company
London's Pride Limited
Founder, director & CEO
UK private limited company (No. 07925431), headquartered in Liverpool. Parent incubator and investment platform for subsidiaries, 13+ UK outlets, and Dubai operations — focused on memorable products and immersive retail.
UK multi-fandom experiential retail (from 2019): immersive stores with licensed merchandise across major franchises. UK flagships in London, Liverpool, and Stratford-upon-Avon; a landmark Times Square, New York expansion is underway.
Omnichannel retail platform helping independents and SMEs launch and run online stores with order and inventory tools, analytics, payments, shipping, and marketing — including hyper-local delivery partnerships.
Wholesale and distribution partner: official UK distributor for Cinereplicas and licensed collectables across major franchises — supply chain backbone for House of Spells and the wider group.
UK · Licensed goods
05 — Digital marketing
Tech Tadd
Founder
London-based digital marketing and retail growth: SEO, PPC, paid social, e-commerce development, branding, and design — strategic partner for House of Spells, Grozeo, and related brands.
Sustainable fashion label with vertically integrated manufacturing in South India (organic sourcing; fabric and home textiles units in Tamil Nadu), serving UK and export markets.
Heritage retail on York's Shambles: Viking culture, collectables, jewellery, apparel, and licensed Game of Thrones pieces — a destination for visitors to one of England's most historic streets.
York, UK
08 — Fine jewellery
Grand Gold & Diamonds
Founder
Fine jewellery across bridal, diamond, gold, platinum, and heritage-inspired collections — headquartered in Kozhikode (Calicut), Kerala, with UK and UAE reach.
University of Sunderland · Ethames School of Management · Canary Wharf, London, UK
Graduated 2015
Bachelor of Business Administration
University of Calicut · Kerala, India
Graduated 2011
Secondary schooling
Mannarkkad, Palakkad district · Kerala, India
Kerala, India
Roots & beginnings
Born and raised in Mannarkkad, Kerala — a community that values education, resilience, and enterprise — Khaja's path reflects the modern Indian diaspora story: grounded in culture, driven by ambition, and scaled with clear strategy.
From Mannarkkad to London and the Times Square flagship in New York, the thread is the same: build brands people remember. He holds permanent residence in the United Kingdom and a US B1/B2 visa, with operations across the UK, UAE, India, and the United States.
Vision
To build a globally integrated retail and technology ecosystem — where physical stores, digital platforms, and supply chains converge so brands become cultural movements felt across continents.
Commerce, in this view, is borderless: a fandom flagship in the UK connects to platforms that help retailers from Kerala to Edinburgh; jewellery serves clients in Dubai while fashion is sourced sustainably in Tamil Nadu. Each part of the portfolio strengthens the rest.